Comparison
Attio vs HubSpot CRM
Scored side by side on crm, using the same criteria we apply across the category.
Attio
Data-model-first CRM that adapts to non-standard revenue motions.
4.6(780)$0 / $29 per user / month
HubSpot CRM
CRM with native marketing, sales and service hubs sharing one contact record.
4.5(12,100)$0 / $20 per seat / month
Scored side by side
Data model flexibility
Attio
4.9
HubSpot CRM
3.8
Pipeline reporting
Attio
3.8
HubSpot CRM
4.3
Automation
Attio
4.0
HubSpot CRM
4.4
Ease of implementation
Attio
4.3
HubSpot CRM
4.7
Integrations
Attio
3.5
HubSpot CRM
4.4
Value for money
Attio
4.2
HubSpot CRM
3.8
Attio verdict
The right CRM when your relationships are not deals. Check integration coverage before switching.
- Most flexible data model of any modern CRM
- Excellent interface performance
- Relationship enrichment reduces manual entry
HubSpot CRM verdict
The strongest mid-market CRM. Model marketing contact costs at projected list size before committing.
- Implementable without consultants
- Genuinely unified marketing and sales data
- Excellent onboarding and documentation