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The Internet Compass

Comparison

HubSpot CRM vs Zoho CRM

Scored side by side on crm, marketing-automation, using the same criteria we apply across the category.

HubSpot CRM

CRM with native marketing, sales and service hubs sharing one contact record.

4.5(12,100)$0 / $20 per seat / month
Zoho CRM

Broad, low-cost CRM inside an unusually complete business software suite.

4.1(7,200)$14 per user / month

Scored side by side

Data model flexibility

HubSpot CRM
3.8
Zoho CRM
4.0

Pipeline reporting

HubSpot CRM
4.3
Zoho CRM
3.8

Automation

HubSpot CRM
4.4
Zoho CRM
4.0

Ease of implementation

HubSpot CRM
4.7
Zoho CRM
3.5

Integrations

HubSpot CRM
4.4
Zoho CRM
3.8

Value for money

HubSpot CRM
3.8
Zoho CRM
4.8

HubSpot CRM verdict

The strongest mid-market CRM. Model marketing contact costs at projected list size before committing.

  • Implementable without consultants
  • Genuinely unified marketing and sales data
  • Excellent onboarding and documentation

Zoho CRM verdict

The value option, particularly if you adopt several Zoho applications rather than just the CRM.

  • Lowest total cost for a full business suite
  • Genuinely broad functional coverage
  • Strong international support