Product
OKR
Also known as: Objectives and Key Results
Objectives and Key Results is a goal-setting framework in which a qualitative objective is paired with three to five quantitative key results that define what achieving it looks like.
The most common failure is writing key results as task lists ('launch the redesign') rather than as outcomes ('increase activation from 34% to 45%').
OKRs work as an alignment tool and fail as a performance-review instrument, because tying compensation to them guarantees conservative targets.