Marketing Automation
The Cheapest Marketing Automation Software
Ordered by entry price, with a note on where each tool's costs actually escalate.
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Zoho CRM
Broad, low-cost CRM inside an unusually complete business software suite.
4.1(7,200)$14 per user / monthData model flexibility4.0Pipeline reporting3.8Automation4.0Ease of implementation3.5 - 2
Canva
Template-driven visual design for people who are not designers, with brand controls for teams.
4.7(26,800)$0 / $15 per user / monthEase of use5.0Template depth4.9Brand governance4.2Precision control2.9 - 3
HubSpot CRM
CRM with native marketing, sales and service hubs sharing one contact record.
4.5(12,100)$0 / $20 per seat / monthData model flexibility3.8Pipeline reporting4.3Automation4.4Ease of implementation4.7 - 4
Salesforce Sales Cloud
The enterprise CRM standard, endlessly configurable and correspondingly demanding.
4.3(22,400)$25 / $165 per user / monthData model flexibility5.0Pipeline reporting4.8Automation4.6Ease of implementation2.6 - 5
Intercom
Customer messaging and support platform with automation-led ticket deflection.
4.4(6,900)$29 per seat / month plus resolution feesAutomation and deflection4.8Routing intelligence4.3Agent experience4.4Reporting4.1