Comparison
Amplitude vs BigQuery
Scored side by side on data-analytics, using the same criteria we apply across the category.
Amplitude
Product analytics for behavioural cohorts, funnels and retention analysis.
4.4(3,900)$0 / $61 per month
BigQuery
Serverless warehouse with no cluster management and pricing by bytes scanned.
4.4(5,200)$6.25 per TB scanned
Scored side by side
Governance
Amplitude
4.0
BigQuery
4.2
Value for money
Amplitude
3.6
BigQuery
4.2
Amplitude verdict
Worth it for product teams that will invest in instrumentation. Without that discipline it is an expensive chart generator.
- Deep behavioural analysis without SQL
- Strong retention and cohort tooling
- Warehouse sync avoids a data silo
BigQuery verdict
The simplest warehouse to operate, especially inside Google Cloud. Enforce partitioning early.
- Genuinely serverless with nothing to manage
- Machine learning directly in SQL
- Strong fit inside Google Cloud