Software
Amplitude
Product analytics for behavioural cohorts, funnels and retention analysis.
Overview
Amplitude answers questions about user behaviour that warehouse SQL answers slowly. Its value depends entirely on event taxonomy discipline: bad instrumentation produces confident, wrong charts.
Scored criteria
Behavioural analysis
4.8
Self-serve usability
4.3
Governance
4.0
Experimentation
4.2
Warehouse integration
4.1
Value for money
3.6
Strengths
- Deep behavioural analysis without SQL
- Strong retention and cohort tooling
- Warehouse sync avoids a data silo
Limitations
- Event-volume pricing escalates fast
- Requires disciplined taxonomy to be trustworthy
- Overlaps with BI investments
Features
Funnel and retention analysisBehavioural cohortsSession replayExperimentationWarehouse-native syncData governance tools
Verdict
Worth it for product teams that will invest in instrumentation. Without that discipline it is an expensive chart generator.
Compare Amplitude
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