Comparison
Amplitude vs Looker
Scored side by side on data-analytics, using the same criteria we apply across the category.
Amplitude
Product analytics for behavioural cohorts, funnels and retention analysis.
4.4(3,900)$0 / $61 per month
Looker
Governed BI built on a version-controlled semantic layer.
4.2(3,400)Custom, typically $60k+ per year
Scored side by side
Self-serve usability
Amplitude
4.3
Looker
3.4
Governance
Amplitude
4.0
Looker
4.9
Value for money
Amplitude
3.6
Looker
3.2
Amplitude verdict
Worth it for product teams that will invest in instrumentation. Without that discipline it is an expensive chart generator.
- Deep behavioural analysis without SQL
- Strong retention and cohort tooling
- Warehouse sync avoids a data silo
Looker verdict
The strongest governance story in BI. Only justifiable if you will genuinely maintain the semantic layer.
- Semantic layer ends metric disputes
- Excellent embedded analytics
- Version control brings engineering rigour to BI