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The Internet Compass

Marketing & Growth

CTR Calculator

Standard CTR math for ads, emails or any impression-based channel.

FreeNo sign-upRuns in your browser
CTR
+1.2%

How it works

  1. 1Enter clicks and impressions
  2. 2See CTR

Who this is for

  • Evaluating an ad creative's performance
  • Comparing email subject line performance
  • Reporting channel engagement