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The Internet Compass

Marketing & Growth

UTM Link Builder

Builds a clean, consistently formatted campaign URL — the small formatting mistakes (capitalisation, missing underscore) are what break analytics attribution downstream.

FreeNo sign-upRuns in your browser

How it works

  1. 1Enter your base landing page URL
  2. 2Fill in source, medium, campaign and optional content/term
  3. 3Copy the finished tracking URL

Who this is for

  • Tagging links for a paid campaign
  • Standardising UTM format across a marketing team
  • Building links for an email send