SEO & Website Audit
Backlink Value Calculator
Puts a link-building pitch in the same currency as every other marketing spend decision: what would this traffic cost to buy, and what's it worth once it converts.
- Equivalent monthly ad spend
- $450
- Estimated monthly revenue from this traffic
- $600
- Annualised backlink value
- $5,400
A rough-order estimate: what you'd pay in paid search to buy equivalent traffic volume, plus the revenue that traffic is likely to generate at your stated conversion rate.
How it works
- 1Estimate the monthly referral traffic a link sends
- 2Enter your conversion rate and average customer value
- 3See the equivalent paid-search spend and estimated revenue
Who this is for
- Justifying a link-building or digital PR budget
- Prioritising which guest-post opportunities are worth pursuing
- Framing SEO value in terms finance teams recognise
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