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The Internet Compass

Public · Founded 2006

Shopify

Commerce platform powering online storefronts, payments and fulfilment for merchants.

Toronto8,300 employeesCEO Tobi Lütkeshopify.com

Overview

Shopify's economics shifted decisively from subscriptions to merchant solutions: payments, capital and shipping now dominate revenue. The platform's leverage comes from taking a share of GMV rather than seats.

Key metrics

Revenue
$9.8B
GMV
$310B
Merchant solutions share
74% of revenue
Gross margin
51.2%

Timeline

  1. 2006

    Founded

    Built after the founders struggled to sell snowboards online.

  2. 2015

    IPO

    Dual listing on NYSE and TSX.

  3. 2023

    Logistics divested

    Sold the fulfilment network to refocus on software margins.

  4. 2026

    Agentic commerce

    Catalogue and checkout exposed to AI shopping agents.

Compensation at Shopify

Reported median total compensation by role.

Competitors