Startup & SaaS
CAC Calculator
The foundational unit-economics number — what it actually costs to win one customer, fully loaded.
FreeNo sign-upRuns in your browser
$
- CAC
- $500
Include fully loaded sales and marketing costs — salaries, commissions, tooling and ad spend — for an accurate figure.
How it works
- 1Enter total sales and marketing spend for a period
- 2Enter new customers acquired in that period
- 3See CAC — pair it with LTV to judge efficiency
Who this is for
- Reporting acquisition efficiency to a board
- Comparing CAC across channels or periods
- Setting a CAC ceiling for a new channel test
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