Startup & SaaS
LTV Calculator
Computed on gross profit, not raw revenue — the standard formula for a subscription business's lifetime value.
FreeNo sign-upRuns in your browser
$
%
%
- Customer LTV
- $8,000
- Average customer lifetime
- 40 mo
How it works
- 1Enter average revenue per account and gross margin
- 2Enter monthly churn rate
- 3See LTV and average customer lifetime
Who this is for
- Setting an LTV:CAC target for a channel
- Modelling the value of a churn-reduction initiative
- Investor-facing unit economics reporting
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