Startup & SaaS
LTV:CAC Ratio Calculator
The single ratio that most concisely summarises whether a growth motion is working.
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- LTV:CAC ratio
- 4.00:1
3:1 is the conventional healthy benchmark. Materially above 5:1 often signals under-investment in growth, not exceptional efficiency.
How it works
- 1Enter LTV and CAC
- 2See the ratio and how it compares to the 3:1 benchmark
Who this is for
- Board-level unit economics reporting
- Deciding whether to increase acquisition spend
- Comparing efficiency across customer segments
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