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The Internet Compass

Public · Founded 2002

Atlassian

Software team tooling anchored by Jira and Confluence, sold with minimal sales touch.

Sydney12,400 employeesCEO Mike Cannon-Brookesatlassian.com

Overview

Atlassian built an enterprise business on self-serve distribution and low-touch sales. The cloud migration was existential and largely successful; the remaining question is whether Jira's configurability is still an asset.

Key metrics

Revenue
$4.8B
Customers
310,000+
Cloud revenue growth
+29%
Marketplace GMV
$2.4B cumulative

Products

Timeline

  1. 2002

    Founded

    Bootstrapped in Sydney on credit-card funding.

  2. 2015

    IPO

    Listed on Nasdaq without a traditional enterprise sales force.

  3. 2021

    Server end-of-life

    Forced cloud migration across the customer base.

  4. 2026

    Teamwork graph

    Cross-product data graph shipped to power AI features.

Compensation at Atlassian

Reported median total compensation by role.

Competitors