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The Internet Compass

Public · Founded 2006

HubSpot

Customer platform bundling CRM, marketing, sales and service for mid-market companies.

New York8,100 employeesCEO Yamini Ranganhubspot.com

Overview

HubSpot's advantage is coherence: a single data model across marketing, sales and service that mid-market buyers can actually implement without a systems integrator. The trade is depth at enterprise scale.

Key metrics

Revenue
$2.9B
Customers
268,000
Average subscription revenue per customer
$11,600
Net revenue retention
104%

Products

Timeline

  1. 2006

    Founded

    Built around the inbound marketing thesis.

  2. 2014

    IPO

    Listed on NYSE.

  3. 2018

    Free CRM

    CRM made free permanently to seed the platform.

  4. 2026

    Unified data layer

    Consolidated hub data models to support cross-product AI.

Compensation at HubSpot

Reported median total compensation by role.

Competitors