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The Internet Compass

Public · Founded 1999

Salesforce

The enterprise CRM standard, expanded into a sprawling platform through sustained acquisition.

San Francisco76,000 employeesCEO Marc Benioffsalesforce.com

Overview

Salesforce defined SaaS as a delivery model and remains the enterprise default. Its challenge is complexity: the platform's power and its implementation cost come from the same source.

Key metrics

Revenue
$38.6B
Operating margin
20.4%

GAAP

Remaining performance obligation
$54B
Employees
76,000

Products

Timeline

  1. 1999

    Founded

    Launched with the 'no software' positioning.

  2. 2004

    IPO

    Listed on NYSE.

  3. 2019

    Tableau acquisition

    $15.7B deal added analytics to the platform.

  4. 2021

    Slack acquisition

    $27.7B purchase added a collaboration surface.

  5. 2026

    Agent platform

    Autonomous agents packaged as consumption-priced products.

Compensation at Salesforce

Reported median total compensation by role.

Competitors