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The Internet Compass

Marketing

Structured Data

Structured data is standardised markup, most commonly Schema.org vocabulary in JSON-LD format, that explicitly describes the entities and relationships on a page so machines can interpret it without inference.

It powers rich results such as review stars, FAQ accordions and breadcrumb trails, and it increasingly determines how AI systems extract and attribute information.

Markup must describe content actually visible on the page. Marking up information the user cannot see is a policy violation and a common cause of manual actions.