Startup & SaaS
TAM / SAM / SOM Calculator
Bottom-up sizing — customer count times contract value — is far more credible to investors than a top-down analyst-report figure.
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- TAM (Total Addressable Market)
- $2,400,000,000
- SAM (Serviceable Addressable Market)
- $600,000,000
- SOM (Serviceable Obtainable Market)
- $30,000,000
How it works
- 1Estimate total potential customers and average contract value
- 2Narrow to your serviceable and realistically obtainable share
- 3See TAM, SAM and SOM
Who this is for
- Building the market-sizing slide for a pitch deck
- Sanity-checking a top-down market size claim
- Internal planning on addressable opportunity
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