Software
Pipedrive
Pipeline-first CRM designed around what a salesperson does next.
Overview
Pipedrive keeps the interface focused on activity and deal progression, which drives higher data hygiene than heavier systems. Marketing capability is deliberately thin.
Scored criteria
Data model flexibility
3.4
Pipeline reporting
4.2
Automation
3.9
Ease of implementation
4.8
Integrations
4.0
Value for money
4.6
Strengths
- Highest rep adoption rates in the category
- Fast to implement
- Strong value at entry pricing
Limitations
- Limited marketing automation
- Reporting is shallow for RevOps
- Custom objects are constrained
Features
Visual pipeline managementActivity-based sellingEmail sync and templatesSales forecastingAutomation workflowsWeb forms and lead inbox
Verdict
The best CRM for teams whose main problem is reps not updating the CRM.
Compare Pipedrive
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